:format(webp)/creative-work-portfolio-project-files/143364/17fbf3380928409c9f0dd35142b7b49f.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/be5de96e1ed84e8aa9ab9cafac5838af.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/65e91649e4384c83af6cec0b0a9910fa.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/2dea42e4550649a2a0059a914a2617aa.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/05848a2ca3d44bd6b4ff629dd764dc5a.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/30644c163ea44db482013c40f346f4f7.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/b72f88a4a2de421aabc83d5d37186776.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/2cf8af94f817465c8eb75aa65ceab078.jpg)
Campaign
The Jafra campaign brought a bold, vibrant aesthetic to life, with a focus on beauty, color, and confidence. Objective: create visually engaging series that resonated with Jafra's audience across digital & print. The direction was capture the essence of Jafra's colorful, empowering vision. Deliverables: Art direction Production coordination Casting and talent management Pre- and post-production oversight Social media Website Marketing materials Brand guidelines
:format(webp)/creative-work-portfolio-project-files/143364/17fbf3380928409c9f0dd35142b7b49f.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/be5de96e1ed84e8aa9ab9cafac5838af.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/65e91649e4384c83af6cec0b0a9910fa.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/2dea42e4550649a2a0059a914a2617aa.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/05848a2ca3d44bd6b4ff629dd764dc5a.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/30644c163ea44db482013c40f346f4f7.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/b72f88a4a2de421aabc83d5d37186776.jpg)
:format(webp)/creative-work-portfolio-project-files/143364/2cf8af94f817465c8eb75aa65ceab078.jpg)
Campaign
The Jafra campaign brought a bold, vibrant aesthetic to life, with a focus on beauty, color, and confidence. Objective: create visually engaging series that resonated with Jafra's audience across digital & print. The direction was capture the essence of Jafra's colorful, empowering vision. Deliverables: Art direction Production coordination Casting and talent management Pre- and post-production oversight Social media Website Marketing materials Brand guidelines