A D2C coffee brand from the creator of Jack’s Coffee in NYC, crafted for coffee lovers who value quality and convenience. The packaging was designed to reflect Jack’s personal journey and adventurous spirit, Using earthy tones, the design conveys a rustic, eco-friendly vibe. An image of Jack’s 4x4 reinforces the brand’s rugged identity and the packaging also shares Jack’s story. Deliverables: Logo & Brand Mark Product Packaging Design Graphic Elements Brand Story Integration

Credits

Creative Director:

Leah Esposito

Graphic Designer:

Leah Esposito

Creative Strategist:

Leah Esposito

Packaging Designer:

Leah Esposito

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