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Social Media Content
Lead Copywriter - Parcel Technologies
Created and managed content (blogs, product descriptions, emails) aligned with brand goals. Implemented a copy strategy, boosting engagement by 20% with SEO best practices. Collaborated with marketing and design for cohesive campaigns. Optimized SEO with tools like Google Analytics, improving keyword ranking by 15%. Used analytics to refine copy, raising click-through rates by 25%. Developed a style guide, reusable copy library, and collaborated with product teams to enhance customer engagement.
:format(webp)/avatars/5AF02693-F441-43E4-9D0D-997A154EB6A8.jpg "JW Avatar")
:format(webp)/creative-work-portfolio-project-files/148533/bfaaba55d44640aeaaf8c1cd428f6977.jpg)
:format(webp)/creative-work-portfolio-project-files/148516/bb1db9cb94cc4a919ace9ab6ae11681a.png)
:format(webp)/avatars/5AF02693-F441-43E4-9D0D-997A154EB6A8.jpg "JW Avatar")
Social Media Content
Lead Copywriter - Parcel Technologies
Created and managed content (blogs, product descriptions, emails) aligned with brand goals. Implemented a copy strategy, boosting engagement by 20% with SEO best practices. Collaborated with marketing and design for cohesive campaigns. Optimized SEO with tools like Google Analytics, improving keyword ranking by 15%. Used analytics to refine copy, raising click-through rates by 25%. Developed a style guide, reusable copy library, and collaborated with product teams to enhance customer engagement.