Explore the compelling campaign I conceptualized and the dynamic film I directed for Klarna’s Checkout 2022. Dive into a world where nostalgia shapes consumer trends, from Y2K aesthetics to vintage tech. This project not only highlights how digital fatigue and the search for comfort influenced shopping behaviors but also captures the cultural essence through the vibrant perspectives of Gen Z. Ready to see how the past and present merge in style and technology?

Credits

Director:

Esrael alem

Associate Creative Director:

Esrael alem

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