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Branding
The Knicks City Dancers REBRAND
Refreshing The Knicks City Dancers, a beloved tradition at Madison Square Garden. My team re-booted the KCD brand as exciting and relevant for live and online audiences. We rebranding 9 casted dancer and reimagined live and digital appearances. Each dancer was given a fine-tuned persona that steered her individual brand deals, performances, and styling. Promotional shoots and live shows were reimagined with a fresh, edgier taste that attracted wider audiences and sustained viewership.
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Branding
The Knicks City Dancers REBRAND
Refreshing The Knicks City Dancers, a beloved tradition at Madison Square Garden. My team re-booted the KCD brand as exciting and relevant for live and online audiences. We rebranding 9 casted dancer and reimagined live and digital appearances. Each dancer was given a fine-tuned persona that steered her individual brand deals, performances, and styling. Promotional shoots and live shows were reimagined with a fresh, edgier taste that attracted wider audiences and sustained viewership.