Created for the fashion brand Royal2, the spot fuses Afro-diasporic storytelling, spiritual metaphor, and bold streetwear aesthetics into a call to gather. Set in a symbolic space between Dakar and Los Angeles, Royal2 follows the arrival of a messianic figure who witnesses the fragmentation of his people under the gaze of a controlling authority. Through dance, ritual, and collective movement, he awakens them, dismantling systems of control and uniting the community in joy and freedom.

Credits

Creative Director:

Diego Rubio

Director:

Diego Rubio

Producer:

Diego Rubio

+1 Private Creative

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