A dark, allegorical commercial that dives into the psychological barriers we face in our pursuit of excellence. Through haunting imagery and a shrewd narration, the commercial satirizes the oppressive nature of criticism, both external and internal, and the way it can paralyze motivation and growth. The piece challenges viewers to confront their inner critics and embrace the philosophy of ASICS: "A sound body starts in a sound mind." You can watch at iamnotdiegorubio.com

Credits

Creative Director:

Diego Rubio

Director:

Diego Rubio

Producer:

Diego Rubio

Director of Photography:

Bamba Kimball

More from Diego Rubio

ASICS - Judges

Creative Director, Director, Producer

Midday Cowboy Blues

Creative Director, AI Artist

Cosmic Cloud - Oblivion

Creative Director, Director, AI Artist