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Branding

Model-Gen / identity

MG

Model Genesis

Model Gen Management — Brand Identity & Art Direction Developed a refined visual identity rooted in clean, intersecting lines, representing both structure and fluidity, echoing the agency’s core values. The lines seamlessly weave through the brand’s typography, color palette, and digital assets, ensuring cohesion across all touchpoints. Additionally, I led the art direction for editorial content, creating a consistent narrative that speaks to the agency’s modern and bold aesthetic.