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Branding

Yamaso

YAMASO — identity project for a Ukrainian futuristic clothes brand.  YAMASO is a newborn Ukrainian futuristic clothes brand.  Its concept is technology, unconventional silhouettes and experimentality.  IDENTITY AND DESIGN SYSTEM:  The inspiration for the collections was found in Japanese fashion and culture — asymmetrical cuts in a futuristic style showed this to us.   So we again turned to minimalism in all aspects: colors, fonts, shootings, shapes — as is usual for the Japanese way.