Food Strategy — Identity Project for a Food product. Identity, Art Direction Identity and Design System: In the logo, we depicted an oval symbolizing life with an arrow inside, representing strategy. In the design elements, we continued the theme of the environment as a symbol of strategy, incorporating it into the core principles and values of the brand. Colors in the identity are used exclusively in a radial gradient, symbolizing the aura of the products.

Credits

Creative Director:

Denis Polyakov

Graphic Designer:

Denis Polyakov

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