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Campaign
Browns Shoes RESIST™ Launch
Spearheaded the campaign copy for Browns Shoes’ private shoe cleaning label, RESIST™, working alongside the product team, creative leads, and UX/UI designer to develop content. Wrote SEO-driven copy that romanticized product attributes and descriptions, packaging copy, website content, and email editorials. Additionally, assisted in package label copy adhering to government mandates to maintain accuracy and compliance.
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Campaign
Browns Shoes RESIST™ Launch
Spearheaded the campaign copy for Browns Shoes’ private shoe cleaning label, RESIST™, working alongside the product team, creative leads, and UX/UI designer to develop content. Wrote SEO-driven copy that romanticized product attributes and descriptions, packaging copy, website content, and email editorials. Additionally, assisted in package label copy adhering to government mandates to maintain accuracy and compliance.