Campaign
Back the Bodega campaign, Agency Ep+Co
Short comedy commercial about generational values called “The Match” that I was commissioned to write and direct for agency’s campaign to support local NY bodegas. Brief was to feature eclectic stories that showed all walks of life in NY. We went with a Chinese bodega playing to my AAPI roots and intimate knowledge.
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:format(webp)/avatars/FA388B61-4135-4480-B2F0-2ACAD0BA4DC2.jpg "WW Avatar")
Campaign
Back the Bodega campaign, Agency Ep+Co
Short comedy commercial about generational values called “The Match” that I was commissioned to write and direct for agency’s campaign to support local NY bodegas. Brief was to feature eclectic stories that showed all walks of life in NY. We went with a Chinese bodega playing to my AAPI roots and intimate knowledge.