Commercial
Xbox - "The Future of Gaming"
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This commercial was created to announce the global launch of Xbox's new cloud-based gaming system. I led my team in building out each set entirely in-studio, pulling in texture, regionally specific visual culture, and color theory to bring the characters and their gaming experiences to life. The agency hired me to direct the commercial and develop the creative direction for the spot, most notably the art direction for each set.
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Commercial
Xbox - "The Future of Gaming"
This commercial was created to announce the global launch of Xbox's new cloud-based gaming system. I led my team in building out each set entirely in-studio, pulling in texture, regionally specific visual culture, and color theory to bring the characters and their gaming experiences to life. The agency hired me to direct the commercial and develop the creative direction for the spot, most notably the art direction for each set.