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Campaign

The painful truth

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Bayer

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Ladoble

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LOLA MULLENLOWE

This project is very special to us because, in the US, one person dies every 30 minutes due to opioid prescription overdose, so Bayers' Aleve has partnered with MAPDA to launch a new campaign that provides advice on pain management, giving awareness of the danger and addiction that the opioids provoked. _____________ Directed by: @simonbrand_director Produced by: @francisco_lederman DoP: @rafaelleyvadp Sound recording: @shorifsuhel Production Designer: @gannik_ehret