Trail - Mountain Livin' - Mountain Hardwear Japan

Photographed lifestyle campaign for Mountain Hardwear Japan featuring gravel bike athletes Graham Woo-Holoch and Janette Lu. Shot on location in a mix of film and digital photography to capture the rhythm of mountain living. The climbs, the descents, and the quiet moments in between, with Mountain Hardwear's technical apparel as a natural part of the athletes' world. Produced by Dario Taruc and Masato Igarashi, art directed by Maxwell Churchill.