For the ‘Never Dream Tour’ with artists Elhae and Xavier Omar, I led merch design, creative direction, and visual branding. I developed custom merch, social media assets, web visuals, and marketing rollout materials, all aligned with the tour’s unique theme. My approach created a cohesive, engaging aesthetic that enhanced the fan experience across digital and physical platforms, capturing the tour’s essence and elevating brand presence.

Credits

Creative Director:

Rory Sarmiento

Graphic Designer:

Rory Sarmiento

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