The goal was to design a bold, modern logo for DATKD, representing Tae Kwon Do and the Art of Kali. The new logo incorporates three symbols: Bamboo for beauty, strength, and humility; the Fist (Moo Duk Kwan) from the existing DATKD logo; and the Blade, symbolizing Filipino martial arts. Inspired by the simplicity of the Apple and Golden State Warriors logos, the result is a minimalistic yet meaningful visual identity for Dancel’s Academy. Learn more at http://www.dancelsacademyoftkd.com.

Credits

Creative Director:

Rory Sarmiento

Graphic Designer:

Rory Sarmiento

More from Rory Sarmiento

Cordae

Art Director, Creative Director, Graphic Designer

Dreezy

Graphic Designer

LaRussell

Art Director, Creative Director, Graphic Designer, Motion Designer