Full 360 campaign for Müves - an affiliate of Grüns. Stylized like the classic comedies of Mel Brooks - Blazing Saddles - our comedic western aims to poke fun at the product with clever taglines like Sh*try up, Partner and Get a Müve on! The campaign features a short film hero video, A/B Marketing standoff shot on digital and 8mm, a BTS Video, and a Social Ad in 9x16. Also included is movie posters, stills, and custom merchandise. Starring: Casey Frey, Brook Sill, and Jacob Staudemaier.