BMF: The Art of Hustling

To promote the second season of their popular show BMF, STARZ sought an alternative to traditional trailers. Through extensive research, we discovered that Zion Williamson of the New Orleans Pelicans was a fervent fan of the show. Building on this insight, we arranged a sit-down interview between Zion and the show's lead actor, Lil Meech to discuss shared values of hard work and success, which are fundamental themes of the show.