Playstation approached us with the idea of utilizing athletes to promote the upcoming Final Fantasy XVI. Aware of the challenges in reaching a broader audience beyond the hardcore fanbase, we scripted a concept that employed familiar faces to narrate an unfamiliar story. The project was a whirlwind, involving filming in 8 cities across 3 different countries within a span of 13 days to meet a tight deadline.

Credits

Creative Director:

Kerry Lofton

Director:

Kerry Lofton

Writer:

Kerry Lofton

Cinematographer:

Keith Dixon

+1 Private Creative

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