Campaign
To celebrate the new Retro Vibe flavor and exclusive sweat set collab, this campaign blends nostalgic energy with Jake Shane’s signature charm. Set in a playful, retro-inspired world of vintage TVs and camcorders, the shoot pairs clean, editorial lighting with fun, personality-driven moments—capturing the spirit of Celsius as bold, refreshing, and culturally in tune.
Campaign
To celebrate the new Retro Vibe flavor and exclusive sweat set collab, this campaign blends nostalgic energy with Jake Shane’s signature charm. Set in a playful, retro-inspired world of vintage TVs and camcorders, the shoot pairs clean, editorial lighting with fun, personality-driven moments—capturing the spirit of Celsius as bold, refreshing, and culturally in tune.