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Campaign

Jake Shane for Celsius

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Celsius

To celebrate the new Retro Vibe flavor and exclusive sweat set collab, this campaign blends nostalgic energy with Jake Shane’s signature charm. Set in a playful, retro-inspired world of vintage TVs and camcorders, the shoot pairs clean, editorial lighting with fun, personality-driven moments—capturing the spirit of Celsius as bold, refreshing, and culturally in tune.