Album Rollout
Keli Holiday - Dancing 2
As Creative Director for Keli Holiday’s album Capital Fiction, I oversaw the full creative and branding strategy from concept through execution. I created the visual identity, wrote treatments for five music videos, and established the project’s overarching voice, tone, and storytelling framework that guided the rollout.
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Album Rollout
Keli Holiday - Dancing 2
As Creative Director for Keli Holiday’s album Capital Fiction, I oversaw the full creative and branding strategy from concept through execution. I created the visual identity, wrote treatments for five music videos, and established the project’s overarching voice, tone, and storytelling framework that guided the rollout.