In the global campaign, we shake up brand perceptions and build on its legacy for a new generation, highlighting the surprising versatility of the spirit and introducing a new, brighter, fresher visual world for the brand. Agency: Wieden+Kennedy

Credits

Creative Director:

Gustav von Platen

Director:

AN

Andreas Nilsson

Director of Photography:

LF

Lasse Frank

Stylist:

PW

PC Williams

+1 Private Creative

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