Creative Directed and shot press photos for the reuniting of Cheech and Chong after they were separate entities for decades, to promote their new movies and cannabis ventures as a duo. The photos from this campaign successfully made them culturally relevant to an entirely new generation, and went viral on Instagram, Twitter, and Facebook, garnering over 3M impressions and a feature by Complex.

Credits

Creative Director:

Emily Eizen

Photographer:

Emily Eizen

+1 Private Creative

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