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elle mccarthy

Producer, Creative Producer, Executive Producer

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Experiential Production

Pepsi x Superbowl LVII

The strategy aimed to make Pepsi the top choice for Super Bowl fans by boosting Pepsi Zero Sugar's presence in Las Vegas. This was done through popup events at major casinos, talent meet-and-greets, and branded giveaways to create excitement & draw consumers. The goal was to increase local traffic and establish Pepsi Zero Sugar as the preferred mixer for on-premise consumption during the Super Bowl Design & Development Print & Fab Programming & Staffing Serve Strategy Content Production