Full takeover of Lebron James’ lifestyle/sneaker store UNKNWN in the Wynwood neighborhood of Miami, transforming its outdoor basketball court into touch tennis courts to celebrate the Miami Open tennis tournament. Courts were open to the public during the tournament's 2week duration, where we hosted live games, celeb meet & greets, and custom merch giveaways. To launch the experience after dark, we threw an immersive kickoff party, hosting select media, influencers, and global brand execs.

Credits

Production Manager:

elle mccarthy

Event Producer:

elle mccarthy

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