A playful yet poignant commercial that satirizes the universal struggle of procrastination when it comes to fitness goals. Through the endearing antics of a Pierrot mime, the commercial delivers a sarcastic message about the importance of starting now, rather than delaying progress. ASICS is positioned as the catalyst for this change, embodying the philosophy that "A sound body starts in a sound mind." Watch it at iamnotdiegorubio.com

Credits

Creative Director:

Diego Rubio

Director:

Diego Rubio

Producer:

Diego Rubio

Director of Photography:

Bamba Kimball

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