:format(webp)/creative-work-portfolio-project-files/304240/f49e922b107c459282a7d21915ac333c.png)
:format(webp)/creative-work-portfolio-project-files/304240/d0e7151059af424cbb1a72d733ff19e3.png)
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Campaign
1017 ALYX 9SM - Campaign Concept
Visual exploration based on an official, unreleased graphic artwork I designed for 1017 ALYX 9SM in 2024. I used AI as an art direction tool to showcase the graphic tee—curating models, lighting, and styling—followed by post-production to integrate the design into a cohesive fashion campaign.
:format(webp)/avatars/4e6af9d7-d533-41c6-ae0e-f062bf451fe0.jpeg "AR Avatar")
:format(webp)/creative-work-portfolio-project-files/231053/bbe2e7d467d2443085223dd345da6262.png)
:format(webp)/creative-work-portfolio-project-files/300936/bf102f138b0040afa75e8cc66d70b890.png)
:format(webp)/creative-work-portfolio-project-files/229091/7a470c7224924f259d4d32248ec850fc.png)
:format(webp)/avatars/4e6af9d7-d533-41c6-ae0e-f062bf451fe0.jpeg "AR Avatar")
Campaign
1017 ALYX 9SM - Campaign Concept
Visual exploration based on an official, unreleased graphic artwork I designed for 1017 ALYX 9SM in 2024. I used AI as an art direction tool to showcase the graphic tee—curating models, lighting, and styling—followed by post-production to integrate the design into a cohesive fashion campaign.