Branding
IP AXIS INDUSTRIAL STUDIO 一軸工業 is a fashion brand based in Hong Kong, focused on designing and engineering functional urban clothing. The goal of this design concept is to embed the today user into the futuristic world of IP AXIS, through mediums other than the clothing itself: graphics, photography, color, animation, sound, web store and online experience. It takes some current elements and develops them, executing the brand’s identity more consistently.