I had the honor of designing and art directing UGG’s 40th anniversary. a 66ft floor-to-ceiling entrance moment led guests over the driveway as they ‘walked on water’ into the event it also included a brightly-colored archways and geometric shapes displayed throughout. For artist Gianni Lee, we created a light-up customization station and created a TV installation highlighting the brand’s historic moments kept UGG’s story and identity grounded over the course of this visually captivating event.